Creative Direction at Philips meant that we were responsible for three successive generations of product identity and interaction principle.
Defining the character of an entire product range is a challenge that brings together many threads and input from many sources. We know how important it is to realize the depth and range of an experience as well as its superficial first impression.
Most products in the Philips range at the time adhered to One UX.
Creative Direction at Philips meant that we were responsible for three successive generations of product identity and interaction principle.
Defining the character of an entire product range is a challenge that brings together many threads and input from many sources. We know how important it is to realize the depth and range of an experience as well as its superficial first impression.
Most products in the Philips range at the time adhered to One UX.
Creative Direction at Philips meant that we were responsible for three successive generations of product identity and interaction principle.
Defining the character of an entire product range is a challenge that brings together many threads and input from many sources. We know how important it is to realize the depth and range of an experience as well as its superficial first impression.
Most products in the Philips range at the time adhered to One UX.
Philips
Global
Consumer Electronics
2008 / 3 years
Project Team
Creative direction of Appearance
Behavior
Control
Deployment in the business
As designers, we shouldn't accept that something can't be build (or that users don't get it) without some proof. This was one of those projects where we learned to put our foot down and make real change happen...
We would love to hear about your project, let's have a cup of coffee and connect.